VyaparPost

Small shop owners need festival posts for WhatsApp marketing but cannot afford ₹200–500 per poster from local designers — and generic design apps are not built for Indian festivals or WhatsApp Status formats.

Founded and built a purpose-specific SaaS: festival calendar, template library, one-time shop setup, Hindi and English greetings, 600×600 WhatsApp-ready exports, and one-tap sharing.

A freemium product positioned as ₹1/day that turns festival marketing into a five-minute workflow — with templates, greetings, and exports shaped for how Indian shops actually sell on WhatsApp.

Template-driven generation pipeline with shop profile injection, festival calendar content, and export formats optimized for WhatsApp Status and sharing.

• Scoping a design product tightly enough for non-designers
• Pricing for small merchants without enterprise complexity
• Building festival content that feels local, not generic

• Conceived, designed, and shipped the product end-to-end
• Built template and export workflows for WhatsApp-first marketing
• Defined freemium positioning and festival content model

• Shop owners create festival marketing posts in under 5 minutes, replacing hourly designer overhead
• Supports 40+ Indian festivals with auto-filled greetings and localized formatting
• Grew to 5,000+ active merchants with a freemium model positioned at ₹1/day
• Enabled shop owners to double their WhatsApp Status conversion rates via consistent branding

• Narrow problems convert better than broad design tools.
• Owning the product teaches judgment that client work alone cannot.